
Practitioners
Monday, June 5–Thursday, June 8
Evolve your firm vision and make it a reality.
This track was developed in cooperation with CPA Canada and the CPA Firm Management Association.

Embrace strategies today. Stay relevant tomorrow.
In the Practitioners track, every session delivers the concentrated knowledge, technical skills and contacts you need to make your firm vision a reality.
You’re balancing the demands of running an efficient firm, upping your client service game, and managing your firm and clients through the constant wave of change.
Evolve your planning acumen with:
- Ready-to-use tools to inspire rapid development and change management
- Positive and productive outlooks (because change isn’t easy for everyone)
- Deeper exploration of what differentiates the star talent in your practice
- Insights into ways to work more effectively, in-office or remotely
Who will be there?
- CPAs, firm partners through staff seeking guidance on making the firm more effective



Let the Practitioners track support your evolution plan.
Key topics include:
- Recruiting as a Marketing Function
- Small Firm Succession
- Managing Strategic Revenue Growth
- Crap! Why Did My Clients Invest in Crypto?
- Sales & Use Tax Strategy
- Partner Unity & Accountability
- The CAS Firm Enablement
- Navigating Your Third-Party Technology and Cybersecurity Risk
See the details on these and the other 50 sessions that make up the Practitioners (PRA) track.